WebPresenting solid, reliable strategies based on author Michael Masterson’s own successful practices, and debunking some common illusions entrepreneurs have about their … Web“But, the Rule of One does not mean you can’t have a story and a secret and an emotionally-compelling fact in the same lead. It means that the lead is strongest that promotes one compelling idea by supporting that idea with all the appropriate techniques … stories,” ― Michael Masterson, Great Leads: The Six Easiest Ways to Start Any Sales …

Great Leads: The Six Easiest Ways to Start Any Sales …

WebThe CC Discord forum recommends beginning your copywriting studies with 5 essential books, in this order: 1.) “Scientific Advertising” (Claude Hopkins) 2.) “Great Leads” (Michael Masterson) 3.) “The Architecture of Persuasion” (Michael Masterson) 4.) “The Ultimate Sales Letter” (Dan Kennedy) 5.) “Breakthrough Advertising” (Eugene Schwartz) WebAug 24, 2016 · 2) Great Leads by Michael Masterson. This copywriting book is simply amazing. What’s the hardest part of a sales letter for most copywriters? It’s the lead. The lead is simply the top part of the sales letter. Usually the first 300 words or so. It includes the pre-head, the headline, the sub-heads, and the first few paragraphs of the sales ... honda civic hatchback type r

The Michael Masterson Collection - WordPress.com

WebHe helped that company grow to $135 million in annual revenues, became a multimillionaire himself, and retired at age 39. But retirement didn’t stick. After a year of writing poetry, he became a consultant to the health and investment publishing industry. WebApr 11, 2024 · About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright ... WebGreat Leads: The Six Easiest Ways to Start Any Sales Message Learn with flashcards, games, and more — for free. honda civic hatchback type r for sale